ABOUT SPORTS TO THE MAXX
Sports to the Maxx is a business made up of a team of athletes that
coach and train people in extreme sports; skating (in-line, roller
and ice), skiing (downhill and water), boarding (skate and snow),
riding (English, western, vaulting), biking (mountain and BMX) and
pole vaulting. The Sports to the Maxx philosophy, trains people
to go beyond what they believe to be possible with sports that move
faster than the body would move on its own. This demands extreme
precision, timing, and balance. The MaxxMethod incorporates a technique
for coaching that has unprecedented results, transforming the "whole
Being"- body, mind and soul.
Most method's of training focus on the technique of the sport only, while
Sports to the Maxx's coaching inquires into all domains of life; loves,
fears, work, family, etc.-while training. Sports to the Maxx's goal is
to bring people present, to become one with the sport by shifting the
focus into their life. The separation between the technique of the sport
and their identity merge, achieving unprecedented breakthroughs and results.
Sports to the Maxx is a business that has grown from its unique training
work and coaching philosophy. Up until now the business was developed
without a plan, just by simply responding to the needs of youth and adults;
with a commitment to having fun while learning a sport.
Sports to the Maxx was founded by Suzanne Maxx. The media started to
catch on and contributed to Sports to the Maxx's growth and development
with; Eye on LA.'s episode airing on television and Los Angeles Magazine
naming Suzanne Maxx the "Best In-Line Skate Instructor and included
a write up about the business. Suzanne uses her gifts to help other people
and to share her love, expertise and commitment she has with skating,
skiing and horseback riding.
Primary Age Groups
· The training Sports to the Maxx offers is for all ages 2 years
old to 85 years young
· All physical backgrounds, from the professional to amateur athlete,
and for the disabled or handicapped.
· Sports to the Maxx's target range for training is youth 6-18years
· Adults primarily between 30-55.
· Provides training, coaching, and instruction for sports; with
private coaching, classes and clinics.
The coaching Sports to the Maxx provides, allows others to benefit from
the team of trainer's diverse backgrounds. Pole vaulting Olympian, Tom
Hintnaus contributes other sports as well, such as, boarding (snow and
skate), and some extraordinary equipment developed to just train for the
extreme. Mary Rusyniak, shares her love for skating (she had trained for
the Olympics in ice-skating), and Robin Kinmont shares her love for downhill
skiing and horseback riding. Together the Sports to the Maxx team bring
to the business a background in personal growth, spirituality, psychology,
and sports expertise.
With In-line skating there has been a market saturation of product with
limited instruction and programs. Kids need a place to not only play,
but also to train, and Sports to the Maxx has both a technique to train
in, and the equipment to do the training. Sports to the Maxx shares their
formula for extreme training, integrating the unique philosophy to help
to create successful programs for a wide variety of international programs
and venues. By utilizing Sports to the Maxx's programs developed for;
fitness programs, clubs, resorts and spas, there is the support for growth
of all involved through cross promotion and teamwork.
Sports to the Maxx is unique in its technique and also in that it works
with other businesses, organizations and corporations to create programs.
Sports to the Maxx works with Gyms and Clubs to offer a "Whole Being
Workout." Spas and Resorts internationally are beginning to incorporate
Sports to the Maxx's alternative programs; with custom clinics and seasonal
programs. Sports to the Maxx works with schools to develop curriculum
for Physical Education for in school and after school programs. Corporations
hire Sports to the Maxx to provide training using the philosophy and physical
technique to generate more effective teamwork. Sports to the Maxx brings
these elements, technique and equipment to create new programs with existing
places such as, The City of Malibu's and Santa Monica's Parks and Recreation
Departments, and The Club at MGM's programs. The courses are developed
to confront challenges in order to generate working capabilities as a
whole and as a unit.
Through municipalities, clubs, spas, corporations, and other group structures,
the training is more available and affordable than the private coaching.
Sports to the Maxx's participation in trade shows, sporting events and
conventions offer different rates and expand the opportunities.
Sports to the Maxx uses special equipment to free the body from gravity,
and provides a way to learn extreme maneuvers, in a safe environment.
Sports to the Maxx's extreme training machines afford young athletes
the opportunity to execute extreme maneuvers without the cost of
injury or risk of bodily harm. Sports to the Maxx coaches in extreme
sports that have not had the benefits of comprehensive training
programs or education about the techniques. Learning a technique
and having the advantage of extreme training equipment for extreme
maneuvers combined with the MaxxMethod of coaching; allows for a
"whole being" workout. The difference is the "Maxx
Method" integrates the technique of the extreme sport while
simultaneously doing exercises with personal growth and balance.
What happens after some time is an unprecedented stillness, while
moving, "being" the extreme sport.
Sports to the Maxx is a business that has organically grown from its
unique training work and coaching philosophy. Sports to the Maxx, is a
coaching and training business that not only applies to sports, but also
to a state of "being" and to a "way of life." The
key message or phrase is, "Who you are being, effects what you are
doing;" or "Just BE it." The biggest objection to the training
process for people is fear of not enough time, money, or lack of understanding
about what is possible from the unknown. People ask if there is anything
similar to the kind of training Sports to the Maxx offers. There are several
other aspects of training such as, Mind Body Boot Camp, Ski Magic, Wilderness
Experience, The Forum, Insight, Life Springs, Anthony Robin's work, NLP,
Fire Walking, Ropes Courses, that have similar components to Sports to
the Maxx and the MaxxMethod. Schools that train in Karate, Aikido,
Judo, and other non- western martial arts, share similar beliefs about
the integration of the physical, with the spiritual. Yet, Sports to the
Maxx is unique in that, no one presently that we know of in the west,
has linked the training of these physically extreme disciplines directly
with a philosophy that transcends the technique of the sport.
Sports to the Maxx's participation in trade shows, sporting events and
international conventions contribute to a presence now. International
Speaking, workshops and lectures at conventions and expositions worldwide
provide the opportunity for the Sports to the Maxx trainers to share about
their own personal challenges and how they were met, as well as the philosophy
and principals of Sports to the Maxx. Sports to the Maxx would like to
develop an annual international event. Meanwhile Sports to the Maxx participates
and contributes to existing events and races (The Dolphin Run, Free Art's
Run, Bike and Skate) adding to their present categories, extending the
spectrum of sports.
A Business Plan is being developed for Sports to the Maxx, which thoroughly
explores promotions and advertising. In the development and promotional
plans are the, training equipment, machines and devices, extreme training
parks, fitness program, athletic apparel, athletic events, videos, books,
original work-out program, training philosophy, brochure, a television
series, talk show circuit, and computer game. Sports to the Maxx plans
to provide a training ground, a center for youth to inspire a paradigm
for a new athletic role model. All of the products being developed through
Sports to the Maxx are in alignment with the philosophy and principals
of training. Sports to the Maxx plans to grow financially with participation
from corporate sponsorship, investors, and by investing one third of all
income produced, back into the business.
The training and coaching is available now. The extreme parks that are
widely popular today are not oriented toward the goal of extreme training,
just recreation. We are developing a new prototype for an Extreme Training
Park, and the opening will depend on the venue and sponsorship. The Skate
Park being developed in Malibu, (where Sports to the Maxx is contracted
to offer training) plans to be completed in the summer of 1999. Sports
to the Maxx has an original training technique and curriculum, promotional
materials, related press, newspaper articles, classes, clinics, and public
speaking engagement's overview printed and available upon request.